After having further conversation, Christopher and I decided that the first piece (cocktail dress) did not quite belong with the other three looks. Even though it brought out elements of the pearl ring, it was meeting a younger age range than the other pieces. What about this piece made it younger? The sweetheart neckline, the shorter length, and the volume in the bottom skirt. This would be easy to modify knowing these details.
However, we decided to go back to the drawing board and assess who our customer was. Stores do this research and analytical thinking all the time in order to figure out what they will carry as far as product goes. The main objective is to obviously be profitable, so by knowing exactly who your customer is and what he or she wants, will make for high and consistent sales.
Looking back at the three looks that fit together, the customer was clearly female. She is fashion forward as well as successful, so she is around 25 years of age (give or take a couple years). We saw her living in a metropolitan area working as well as having a social life. She is college educated and making a nice income.
We pulled all of this information by simply looking at what is being worn. With that being said, clothing is for the most part, an excellent indicator of who people are; where they are going, what and why they are doing what they are doing. There is a whole science of the socio-psychological aspects of dress, but I won't get into that today:)
Again, going back, we decided that the look below did not quite fit in with the element of the rest.
In fact, after looking at it, I feel like she looks a little like Tinker Bell! Live and learn! That is what this process is all about.
Christopher gave me my next homework assignment at the end of the day yesterday. I would re-do this look but do two different looks; one being afternoon cocktail party and the other being evening cocktail party. He was not finished yet; however! He also wanted me to design a swimwear look, outfit of my choice, and avant garde (finale piece). I was incredibly excited that I would be taking creative reins and coming up with a collection! Again, I never thought this would be something I would be getting to do this summer. I figured I would work and do side tasks for Christopher as he put together his collection. Instead, Christopher is carefully guiding me to grow in my confidence and skills so that I too, can someday be a designer. It feels surreal to say that. Before this was just a dream for me, and now I can see it becoming a reality.
But anyways, now that I am becoming a sap, let's get back on subject of work! Below are the looks I came up with for the requested pieces:
This is for afternoon cocktail party. The dress is straight, hugging at the waist. The coloration is pearl with silver trim.
With evening cocktail, it needs to be spiced up a bit more! I added some volume in the skirt portion of the dress and used the same print as previous garments. I could see the top being structured in leather to give it some edge.
This was the "my choice" sketch. Christopher told me to take in consideration of my own life and what I am doing. I love pieces that transition well because I am always going from job to job or class to some other kind of outing. This outfit is a longer tunic top made out of a brocade metallic print going with a charcoal straight-leg ankle pant. Both top and bottom are trimmed in the same silver as other pieces. I actually went out and bought material and pattern for this look so keep your eyes open for when I make it soon:)
I wanted the swimwear look to be very sleek and sophisticated. I used the pearl color as the base and trim in silver. She is wearing a beach hat with some black pearls as accessories.
The last piece (Avant Garde) is yet in the works! I am doing some final brainstorming for the look, but I am going to goal myself to have it done and ready to show you all over the weekend!
Thank you everyone for your continuous support through my journey!
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